Why Do Relationships Matter?

Are You Keeping Up With Your Relationships?

Like many of you, I have a lot of family, friends and business relationships. I’d like to think I do a good job of maintaining contact with those I care about, and with those I do business with frequently. However, the sad truth is, I should be attending relationship building 101 classes right about now. Most of what I write about, read in trade journals and business books, concerns improving business effectiveness and associated processes. To that end, having strong relationships, knowing who you can trust in good times and bad, is essential. I could design the most efficient process a company has ever seen but it would never gain any traction if my business partners didn’t have faith in me or my work. Any salesperson worth a lick will testify their success is due in large part to the relationships they’ve established with their customers.